The Yosemite Community College District is committed to responding to the needs of
our diverse community through excellence in teaching, learning and support programs
contributing to social, cultural, and economic development and wellness. To that end,
it is the goal of Video Production Services to produce high quality videos that support
and promote Columbia College, Modesto Junior College, and Central Services.
Criteria & Prioritization
The Yosemite Community College District is committed to responding to the needs of
our diverse community through excellence in teaching, learning and support programs
contributing to social, cultural, and economic development and wellness. To that end,
it is the goal of Video Production Services to produce high quality videos that support
and promote Columbia College, Modesto Junior College, and Central Services. To support
this goal, all videos produced should accomplish at least one of the following:
Promote YCCD colleges and programs to encourage new student enrollment in traditional
and distance education offerings, improve retention, and promote engagement in student
support services;
Provide a platform for YCCD to share its teaching and learning philosophies and practices
among the colleges and units within the District, as well as with the communities
in our service areas and beyond;
Train a diverse population of students and staff on initiatives and information of
importance to the District;
Raise awareness of YCCD facilities and events; and,
Provide educational, informative, and entertaining programming that meets one or more
goals or objectives of the YCCD or its colleges.
Video Production Services are supported under the Office of Public Affairs and are
currently staffed with a full-time Video Production Specialist. Every effort will
be made to utilize best practices in resource and project management to meet the needs
and timeline of the projects requested. However, should competing priorities arise,
and resources are not available to accommodate all requests, project selection(s)
will be made in consultation with the Chancellor's Cabinet.
Submission & Production Process
Obtain approval by the area vice president prior to submitting an online request form. Forms should be submitted no later than three weeks prior to the deadline. Please
note that project complexity may require the need for longer than three weeks lead
time; thus, requests should be submitted with as much advance notice as possible.
Video Production Services staff will contact you to schedule a time to discuss the
project and enter into the planning stage of the project. The pre-production planning stage is complete when safe and realistic production
plans have been established and agreed upon, including, but not limited to, timeline,
resources required, content and quality expected, etc. Please also note:
"Rated G": While messaging may be targeted for a specific audience, all content will
be appropriate for general audiences.
Style Guide: While content and other factors will guide the look and feel of the video,
general style and quality guidelines will be adhered to in terms of video quality,
college colors, fonts used, etc. Please reference the YCCD video style guide for more
detail.
Charges: Video Production Services are provided to the units of the YCCD free of charge.
However, additional costs that are project-specific will be passed on to the requester(s)
budget, e.g., additional equipment rental, specific music/photo selections requested,
etc. The potential for these costs, if any, will be made known to the requester(s)
during the planning stage with the goal of collaborating to determine no-cost solutions,
when appropriate and available.
Project execution. The requester and Video Production Services staff will be in close communication
throughout this time. During this phase of the project all pre-production work (scheduling,
logistics, etc.), production work (video recording, etc.) and the bulk of the post-production
work (editing, sound design, etc.) will take place.
Project delivery and close. During this phase, Video Production Services staff will submit the completed video
to the requester for final approval. It is the requester's responsibility to also
get approval on the final video from their Vice President. By approving the final
video for use and/or release, the requester is confirming that they have received
approval from their VP. Once approval has been obtained, Video Production Services
staff will deliver the final video product to the requester, and make it public on
the relevant YouTube channel if applicable. Also in this phase, Video Production Services
staff are open to hear feedback regarding the process as a whole.
Video Production Services staff are here to support the video requester in meeting
their goal(s) in producing the video. As such, we are pleased to provide the following
services, as needed, related to video production:
